6 Benefits of Email Marketing

Email use is thriving and is used by 95% of online consumers.  91% of consumers reported checking their email at least once a day.



1. Strengthen Relationships, Loyalty & Trust
Email marketing is a great way to build one-on-one relationships with current and potential customers.  By creating well-written and engaging newsletters and emails, readers get to know, like, and trust you and your company.  And, consumers buy from companies they trust.

2. Increase Brand Awareness & Stay Top of Mind
Each time an email is sent to consumers, awareness of your company, products and services is reinforced.  This helps to keep your company’s name top of mind when it comes time to making a purchase.

3. Segmentation
With email marketing, lists of each market segment based on demographics, interest, past behavior, etc. can be created, enabling you to craft a marketing message that speaks directly to each target audience. This is a highly effective marketing tactic that helps your marketing message resonate strongly with each segment.

4. Low Cost & Good ROI
Compared to other marketing channels, email marketing costs very little.  For every $1 spent, $44.25 is the average return on email marketing investment.

5. Easy to Use
Setting-up an email campaign is relatively easy.  There are many email marketing resources and software companies online that enable you to upload subscribers’ information, segment your lists, use email templates and fill-in your content, and send emails to subscribers on a regular basis.  Two of our favorite email marketing service providers are Constant Contact and Mail Chimp.

6. Easy to Measure
For each email sent, metrics and reports are provided that show open rates, click-through rates, bounce rates, and conversion rates.  This information is key to understanding what is working and what needs to be improved upon.

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