10 B2B Growth-Hacking Tactics


1. Create content that is shareable and embeddable (e-books, whitepapers, case studies, webinars, informative article posts, and slideshares)

The keyword here is shareability. Make it easy to for people to share your content, as social validation has a direct effect on search engine rankings, especially in Google.


2. Repurpose your content.

You don’t have to keep churning out new content. You can repurpose old content, especially if it is useful and popular, into a new form. Try converting a blog post into an infographic, a slideshare presentation, or an e-book. You can do this continually to create diverse and easy-to-consume content for your readers.


3. Use retargeting by page/post.

Content marketing needs to be the focus of your B2B growth hacking tactics, but don’t forget to retarget blog visitors. You can use Google Ads, Facebook Ads, Twitter Ads, and other services to do this. Create custom ads based on a blog page visit and target a particular audience for maximum effect.


4. Use your newsletters and emails as a funnel.

People who open, read, and click newsletters when they have the time are often in the right state of mind to read long-form content, making them prime targets for sales conversions.


Segmenting newsletters often does the trick. Consider sending different emails to paying customers, engaged users, and those who have signed up for the newsletter but have not yet bought anything.


5. Create your community.

Part of your growth hacking strategy should involve building, creating, and maintaining a community. Take, for instance, Qualaroo, who did a great job, when they created Growth Hackers. Moz and Hubspot have also created dynamic and engaged communities around their products.


6. Work on your LinkedIn presence because it is the most effective B2B social network.

For B2B companies, LinkedIn has been recognized as the most effective social media platform for lead generation. A recent study showed that it was responsible for driving 80% of B2B social media leads. This is mostly due to the culture of LinkedIn as a social channel for businesses and professionals.


7. Create great content: Answer relevant industry questions.

Offer educational articles that provide solutions to problems faced by your target audience. These are subtle but very useful hacks to generate leads and conversions.


8. Use quotes and testimonials to increase conversions.

Rebecca Churt, a growth strategist at OpenView Venture Partners, says that testimonials are “social proof” that will help you activate visitors.


9. Use multi-touch campaigns.

Cece Bazara, sales strategist at OpenView Venture Partners, says: “a lead needs to be touched several times in order for genuine interest to emerge.” In a multi-touch campaign, leads are directed through several different channels—each personalized in an attractive manner, engaging leads not only through the message but through the process itself.


10. Get user feedback often, and begin at the earliest stages.

Andy Nelson, director of Growth Marketing at Moz, advises, “Run surveys on your site that help you identify customer experience issues and inform your CRO strategy. Get feedback on major design/UX changes on sites like UserTesting.com to help maximize your testing efforts.” It is also a good idea to use a customer experience tool to see how people are interacting with your site.



Website URL: https://bit.ly/3riZEGi

Facebook Page: https://www.facebook.com/Faizservices

Follow me on Quora: https://bit.ly/3aUdEjo


Feel Free to Contact me and get a free sample!

Kind regards,

FaizServices