Digital marketing is any online marketing effort. This includes using marketing techniques like email, search engines, social media, and websites.

To get the most out of your digital marketing plan, you’ll want to create a strong digital marketing strategy.

Simply put, your digital marketing strategy is the specific steps and actions you can take to achieve your goals.

There are several types of digital marketing. Here are the most common:

  • Search engine optimization (SEO)
  • Pay-per-click advertising
  • Email marketing
  • Content marketing
  • Social media marketing
  • Affiliate marketing
  • Mobile marketing
  • Influencer marketing
  • Viral marketing